7 Secrets to What to Wear for Your Family Photoshoot

(And Look Amazing!)

Family Frames

maternity family photoshoot session outdoors

Hey there!


If you’re reading this, you’re probably wondering: what to wear for your family photoshoot? Well, you’re in the right place! Whether you’re getting ready for a relaxed outdoor session, a more polished studio shoot, or something spontaneous in your living room, I’m here to help. By the end of this guide, you’ll know how to dress for family photos with confidence so your outfits work together and capture your family’s true spirit.

You’ll learn about:

  • Coordinating outfits without looking too “matchy”
  • The best colours to wear for family photos based on season, setting, and vibe
  • Practical tips to help your family look fantastic and, most importantly, feel comfortable

After reading, you’ll be ready to choose outfits that make everyone feel great, look natural, and reflect the fun, love, and laughter that make your family unique. Let’s dive in! 💫

3 Easy Tips for Coordinating Colours Without Looking Too “Matchy”


You want your photos to look natural, not like everyone is wearing a family uniform, right? Coordinating colours is key to pulling off a cohesive look without everyone wearing the exact same thing. Here’s how:

Portrait of Parents with Their Daughter at an outdoor family phtooshoot
  1. Choose a Colour Palette with 2–3 Colors: Pick a few main colors (neutrals work well!) and let each family member choose something within that palette. This allows for variety while keeping everything visually tied together. Think soft creams, muted blues, and gentle greys for a calming, elegant feel. Or, if you’re going bold, balance it with one neutral anchor colour.
  2. Avoid Overly Bright or Neon Colours: These can be too distracting in photos and reflect unflattering tones onto the skin. Instead, choose colors that complement each other without stealing the show.
  3. Use Textures and Layers: Mixing textures like denim, knits, and cotton is a great way to add depth without relying solely on colour. Throwing on a cosy cardigan or a patterned scarf can break things up perfectly.

💡 Pro Tip: If you’re still unsure, lay all the outfits out on your bed to see how they look together! Snap a quick photo to see how they’ll read on camera.

5 Simple Ways to Dress for the Season and Still Look Timeless


Whether you’re booking an outdoor session in spring or cozying up for winter portraits, here’s how to make sure your outfits are season-appropriate while keeping that timeless look:

  1. Spring/Summer: Light fabrics, flowy dresses, and soft pastels are perfect. Think airy sundresses, casual button-downs, and linen shirts. Light blues, blush pinks, and warm whites work beautifully in these seasons.
  2. Fall/Winter: Layering is your best friend! Knit sweaters, scarves, and boots are cozy but stylish. Go for rich tones like mustard, burgundy, and olive green. Not only are they the best colours to wear for family photos in cooler months, but they look stunning against fall foliage or a winter backdrop.
  3. Avoid Trends: Go for classic over trendy, especially for something as important as a family photo. What looks great now might seem outdated in five years. Stick to timeless styles for a look you’ll love forever.
  4. Accessorize Thoughtfully: Scarves, hats, and light jewelry can enhance your outfits, but keep them simple. You want the focus to be on your beautiful family—not an overwhelming statement necklace.
  5. Consider the Location: What to wear for outdoor family photos might differ from a studio session. Outside, dress for the weather and terrain (think comfy shoes if you’re walking through a park). In a studio, you can get away with more structured outfits since the environment is controlled.
family autumn photos colour palette to get the most out from your family photoshoot

Why Your Kids’ Comfort Matters:
3 Outfit Tips to Keep Them Happy and Stylish


Kids are the stars of the show, right? But a cranky, uncomfortable child can derail even the best-laid plans. Here’s how to keep them looking cute but comfy:

  1. Soft, Breathable Fabrics: Avoid anything too scratchy or stiff. Cotton, jersey, and knits are soft and breathable, perfect for little ones who need to move around.
  2. Dress Them in Layers: If they get too warm or cold, layers can easily come on or off. Plus, layers add dimension to your photos!
  3. Let Them Have a Say: If your kids are old enough, involve them in picking their outfits. When they feel good in what they’re wearing, it shows in the photos!

Remember, what to wear for family photos is just as much about feeling great as it is about looking great. When your kids are comfortable, their personalities will shine.

happy and stylish family photoshoot with perfect outfits

7 Mistakes to Avoid When Picking Family Photoshoot Outfits


Let’s talk about the things you shouldn’t do when deciding what to wear for family photos. Here are some common mistakes:

  1. Wearing Busy Patterns: Too many clashing patterns can be distracting. Stick to one family member in a subtle pattern, and let everyone else go for solids or understated designs.
  2. Matching Exactly: Avoid identical outfits. Coordination is key, but you don’t want to look like a family uniform. Mix up the tones and textures while sticking to your palette.
  3. Choosing Clothes That Don’t Fit Comfortably: Make sure everything fits well! Nothing ruins a session faster than being uncomfortable.
  4. Wearing All White (or All Black): While these colors can be classic, they don’t always translate well on camera, especially in certain lighting. White can wash people out, and black can lose detail.
  5. Forgetting About Shoes: Don’t forget to coordinate shoes too! Avoid old sneakers unless they’re part of the vibe you’re going for. Consider shoes that look nice but are still comfortable for everyone.
  6. Too Many Accessories: While accessories can add some fun flair, too many can overwhelm the photo. Less is more.
  7. Ignoring the Location: What to wear for family pictures outside needs to consider the setting. If you’re in a park, heels probably aren’t your best bet. Dress for the environment.
Happy Family on the Bed with matching family photoshoot outfits

The Power of Accessories


Accessories can make or break an outfit. Here’s how to use them wisely when deciding what to wear for family photoshoot:

  1. Subtle Jewelry: Think small, delicate pieces like simple earrings or a pendant necklace. They add a touch of elegance without stealing the spotlight.
  2. Scarves and Hats: If your shoot is during colder months, a well-placed scarf or hat can add texture and a pop of color to your outfit.
  3. Belts: A belt can help define your waist and give your outfit structure, especially in dresses or longer tops.
  4. Layers of Clothing: Light cardigans, vests, or jackets create depth and make outfits look more put-together. Plus, they’re practical if the weather changes!
  5. Shoes: Think about your shoes. They should complement your outfit but also be comfortable. You’ll thank yourself later if you’re walking around a lot.
beautiful baby girl on a family photoshoot at Christmas

What to Wear for Your Family Photoshoot: 5 Style Ideas to Help You Shine


Let’s get into tips for family photo outfits that work no matter the setting or season. Here are some go-to ideas:

  1. Neutral Tones with Pops of Color: Think soft, neutral bases like creams, greys, and beiges. Add a few pops of color (one person in mustard yellow, another in burgundy) to make the photos interesting but not overwhelming.
  2. Coordinating Prints with Solids: If you love prints, try dressing one family member in a subtle print (like plaid or stripes) and the rest in complementary solid colors.
  3. Soft, Flowy Fabrics: For outdoor shoots, airy dresses and flowy tops look natural and create movement in the photos.
  4. Dress for Comfort: Whether you’re wearing a dress or jeans for family pictures, make sure you can move easily. Stiff fabrics can feel uncomfortable, and it’ll show in the photos.
  5. Layers for Depth: Layering clothes adds dimension to your outfits even if the weather doesn’t require it. Think scarves, light jackets, or vests.
what to wear for your family photoshoot

How to Use Texture and Layers for Picture-Perfect Looks


Want your family’s outfits to really stand out? Texture and layers are the secret sauce for beautiful, dynamic photos. Here’s how to use them:

  1. Mix Fabrics: Denim, cotton, knits, and even linen can create a lovely contrast. You don’t want everyone in the same fabric!
  2. Add Layers: A scarf or light cardigan can change the whole look of an outfit. Plus, it gives you options for different poses and scenes.
  3. Think About Movement: Fabrics that move—like flowy skirts or open-front cardigans—add energy to your photos, especially in outdoor family photoshoots where a light breeze might catch them just right!
Mother and Her Child Walking on the Shore with picture-perfect looks on their family photoshoot

3 Styling Secrets to Help Your Family Look Natural and Relaxed in Photos


One of the most common questions I get is how to dress for family photos without looking too posed or stiff. Here’s the key: keep it natural, comfortable, and fun. Here are my top three styling secrets:

  1. Comfort Is Key: Everyone should feel at ease in their outfits. When you’re comfortable, it shows in the photos. Opt for clothing that’s soft, breathable, and easy to move in.
  2. Keep It Casual: You don’t have to go overboard with formality. A casual, laid-back look often photographs better, especially for family shots that capture real-life moments.
  3. Be Yourself: The best family photos are the ones where everyone is truly themselves. Choose outfits that reflect your family’s personality, whether that’s playful, relaxed, or classic.

Why Neutral Tones Are Always a Good Idea?


When in doubt, go for neutral tones. Here’s why they’re a safe bet when choosing what to wear for family photoshoot in the studio or outdoors:

  1. They’re Timeless: Neutral colors never go out of style, so your photos will look fresh for years to come.
  2. They Flatter Everyone: Whether you’re thinking about what should mom wear for family photos or what to dress the kids in, neutrals are universally flattering and soothing.
  3. They Complement Any Background: Neutrals work beautifully in both indoor and outdoor settings, from the beach to the park to a studio.
  4. They Allow for Pops of Colour: Want to add a fun accessory or bold lipstick? Neutrals are the perfect backdrop for small bursts of color.
  5. They Keep the Focus on You: Family photos aim to highlight the love, laughter, and connections between you. Neutrals keep the focus on your family, not your clothes.
neutral tones outfits fot families on their family photoshoot session outdoors

How to Dress for Outdoor Family Photoshoots


Outdoor family shoots offer stunning, natural backdrops, but they also come with a few challenges. Here’s how to dress for outdoor family photos:

  1. Prepare for the Weather: Always check the forecast! Dress in layers so you can adjust to changes in temperature. If it’s chilly, opt for cozy sweaters or jackets that still look stylish.
  2. Wear Comfortable Shoes: Since you might be walking on grass, sand, or uneven terrain, pick shoes that are both comfortable and photogenic. No one wants to trip mid-photo!
  3. Blend with Nature: Earthy tones, soft blues, and muted greens are perfect for outdoor settings. They harmonize with natural surroundings and create a peaceful, beautiful look.
Mother and Daughter with matching dresses and accessories for outdoor family photoshoots

The Perfect Footwear for Family Photoshoots


Choosing the right footwear is just as important as the rest of your outfit! Here’s how to strike the perfect balance between style and comfort:

  1. Casual Sneakers: For outdoor or casual photoshoots, a pair of clean, neutral-colored sneakers can look great while keeping you comfortable for long walks or spontaneous moments.
  2. Flats or Boots: For more polished looks, try flats or ankle boots. They’re stylish but practical, especially if you’ll be moving around.
  3. Barefoot Vibes: For beach or backyard shoots, don’t be afraid to go barefoot! It adds a carefree, natural feel to the photos.

3 Online Stores to Find Outfits That Look Amazing on Camera


Need some shopping inspiration? These stores have great options for what to wear for family photos that look perfect on camera:

  1. Zara: For chic, timeless pieces that work for both adults and kids, Zara is a go-to. Their collections always include family-friendly yet stylish outfits.
  2. H&M: Affordable, trendy, and great for basics, H&M’s family collection has tons of options to suit every style and season.
  3. ASOS: From casual to dressy, ASOS offers a huge range of clothes for the whole family, making it easy to find dress or jeans for family pictures.
A Family Having Fun Together with their perfect outfits

Choosing what to wear for family photos doesn’t have to be stressful! It’s all about finding a balance between style, comfort, and your family’s unique personality. Whether you’re dressing for an outdoor shoot, a cozy studio session, or something in between, the tips in this guide will help you create beautiful, cohesive outfits that everyone feels good in.

Remember, the best photos are the ones where you feel like yourself. So, focus on having fun and embracing the chaos of family life, and I promise the outfits will fall into place.

Do you have some questions?

Let me answer them!


Great question! The key is to choose outfits that feel like you. I always recommend sticking to a color palette of 2–3 coordinating colors, with everyone wearing something that complements each other without matching exactly. Neutral tones with pops of color or soft patterns usually work wonders! Think soft fabrics, comfy clothes, and outfits that allow you to move naturally. Layers and textures (like knits and denim) are also amazing for adding depth to your photos. Still stuck? I’ve got tons of tips to help you nail the perfect look!

For outdoor shoots, it’s all about comfort and being prepared for the weather. Layers are your friend! Go for earthy tones or soft colors that harmonize with nature (think soft blues, creams, and warm neutrals). Comfy shoes are a must, especially if we’re walking on grass or uneven ground. Don’t worry—I’ll help you choose the best outfits to fit both the environment and your family’s vibe.

Mom, you’re the star! Whether you’re thinking of a flowy dress for a more elegant feel or something comfy like jeans and a cute top, the main thing is that you feel amazing. Dresses are always a good choice for adding movement, but a great pair of jeans with a cosy sweater can be just as stunning. Neutrals, pastels, or soft tones are perfect, and you can add a little flair with accessories like a scarf or delicate jewelry. Most importantly, wear something you love and feel confident in!

The best colours are ones that complement your family’s natural vibe and the environment of the shoot. Soft neutrals like creams, greys, and pastels always photograph beautifully. You can also add pops of colour—think mustard, burgundy, or navy for a bit of contrast. Avoid overly bright or neon colors, as they can be distracting. If we’re shooting outdoors, nature-inspired tones (like greens and blues) can really bring the scene together.

Try to steer clear of loud, busy patterns, bright neon colours, or clothing with big logos. These can be distracting and take away from the focus of your family. It’s also a good idea to avoid outfits that don’t fit well—tight or uncomfortable clothes can show in the photos. Stick with comfy, natural fabrics that let you move freely and enjoy the session!

Honestly, both can work beautifully! Dresses can add a touch of elegance and movement, especially in outdoor settings. They’re perfect if you want a softer, flowy look. Jeans are fantastic for a more laid-back, casual vibe, and they’re super versatile. It all depends on the style of the photoshoot and what makes you feel your best. We’ll work together to find the perfect balance!

Absolutely! If you want to mix it up with different looks, feel free to bring a second outfit or a few accessories to switch up during the session. This can be great for adding variety to your photos. Just make sure the outfits are easy to change into (and out of!) if we’re on location.

The best way to capture those natural, candid moments is to wear clothes that make you feel comfortable and confident. During the session, we’ll keep things light and fun, so you don’t have to worry about stiff posing. It’s all about letting your family’s personality shine! Laugh, play, and enjoy the moment—that’s when the magic happens.

Yes, of course! I’m happy to help guide you through the process of picking the perfect outfits. Whether it’s suggesting a color palette, helping you coordinate your looks, or offering feedback on specific pieces, I’m here to make sure you feel confident and prepared for your session.

Girls with Ribbons in Hair Sitting on Antique Kitchen Table at their family photo session

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